提升核心竞争力 打造“城视”传播新平台——试论“三网融合”下城市台的改革发展之道

Upgrade the Core Competitiveness,Build City News Platform

随着"三网融合"进入实施阶段,电视产业迎来了新的变革期。置身于其中的广大城市台,需要面对挑战,并力争在其中孕育出新的生机和活力。本文试图在紧紧围绕电视新闻从"本土、互动、服务"上做文章,牢牢把握和提升城市台核心竞争力;并重点就加强城市协作、城际联合、打造"城视"传播新平台的实际操作层面上探究出一条符合城市台电视新闻的改革发展之道。

Along with the integration of three nets,TV industry ushers in a new reform which means to face challenges and strives to give birth to new vitality and vigor.The article believes that TV news should adhere to the characteristic of localization,interaction and providing service,hold and upgrade the core competitiveness of the City TV station,explore a new reform way through strengthening intercity cooperation,and try to build a city news platform.