摘要
认知语言学热点研究之一的概念隐,亦是人类基本思维方式,在当今广告业中正不断地印证其巨大魅力。本文结合概念隐喻三种类型在商业广告中的具体运用,阐释概念隐喻是如何表达广告商的目的同时让消费者理解其中的内涵,进而达到其预期推销目的。
Conceptual metaphor is one of the hot spots in the study of cognitive linguistics and a basic thinking method of human beings,as well.It proves to be its great charm in current advertising non stop.This paper puts three kinds of conceptual metaphors into the application of commercial advertisement,and illustrates how the conceptual metaphor expresses the aim of advertisement,and makes consumers understand its meaning,thus obtaining its final expected marketing aim.
出处
《绵阳师范学院学报》
2011年第7期54-56,71,共4页
Journal of Mianyang Teachers＇ College
关键词
概念隐喻
隐喻广告
广告隐喻思维
conceptual metaphor
metaphorical advertisement
metaphorical thinking
