消费主义语境下情感类电视谈话节目的兴盛原因及发展瓶颈

The Reasons for the Flourish of TV Talk Show about Emotion and Its Bottleneck in the Context of Consumptionalism

作为一种新兴的节目形态,情感类电视谈话节目主要以人生、婚姻、家庭、生活等日常问题为探讨对象,在主持人和嘉宾的引导下,通过普通人之口讲述自己的情感故事。话题的普遍性和相对轻松的节目形态使得电视谈话类节目显示出比较旺盛的生命力和独特的魅力。然而,2008年年底,国家广电总局向全国各大卫视及地方台下发的一则要求各电视台对旗下情感类节目进行"自查"的整改令,让不少曾经火爆一时的情感类谈话节目陷入绝境,一些节目由于低俗化而退出公众视野,一些节目不得不改版。经历了几年辉煌的电视情感类谈话节目盛极而衰,发展陷入瓶颈。在消费主义语境下,情感类电视谈话节目何以名正言顺地走入公众视野?如何秉承电视节目服务受众的本位,突破其发展瓶颈,这都是本文要探讨的问题。

As one kind of emerging program form,the television talk show about emotion mainly takes the life,the marriage,the family,the life and other daily questions as the topics.In the directors＇ and honored guests＇ guidance,the ordinary person narrates their own emotion story.With the features of universality and relaxation,this kind of program has its own popularity and charm.However,at the end of 2008,the National Broad Electricity Bureau issued one order which asked all the television stations to regulate this kind of program,as a result of which this kind of program lost its popularity.Having experienced several years popularity,television emotion talk show fades extremely,and meets its the development bottleneck.This paper explores how the TV emotion talk show becomes popular again and how it breaks its development bottleneck in the context of consumptionalism.