徽商老字号文化对现代企业形象设计的启示

The enlightenment of Huizhou merchants time-honored brand culture to modern corporate identity system

通过对徽商老字号品牌文化进行阐述,来说明徽商老字号有很多优良传统,同时就徽商老字号品牌文化的发展和现代企业形象设计的关系进行了研究,目的在于使徽商老字号文化精髓能够在现代企业形象设计中得以继承并发扬光大,以期为中国的现代企业形象设计走向国际化提供借鉴。

Through carries on the elaboration to the Huizhou merchants time-honored brand culture, explained that the a Huizhou merchants time-honored brand has the good tradition, simultaneously conducted the research on the Huizhou merchants time-honored brand culture＇s development and the modern corporate identity system design＇s relations, he aimed at inherit the modern corporate identity system design and to spread the knowledge of the Huizhou merchants time-honored brand culture essence, hope to provide the reference for China＇s modern corporate identity system design becoming in- ternational.