面向“两型社会”的产品价值驱动机理

The Drive Mechanism of Product Value Oriented "Two-type Society"

从"小排量车将要消失"和"禁止使用塑料购物袋"引发的矛盾出发,本文按照产品流通中直接涉及到的三个主体,把产品价值划分为产品社会价值、产品顾客价值、产品企业价值,并提出了三种产品价值的主导型构成;在引入产品间接涉及的环境、专家和政府三个主体的基础上,剖析了决定产品价值主导型构成的驱动机理,并设计了面向"两型社会"的产品价值主导型构成的实现思路。

Starting from the contradiction caused by two examples,＂small-engine vehicles will disappear＂ and ＂plastic shopping bags have been abandoned＂,the article divides product value into product social value,product customer value and product enterprise value,and puts forward three kinds of structures of the leading product value,according to the three different mains related directly to product circulation;The article analyzes the driving mechanism of the structure of the leading product value,according to the three different mains related indirectly to product,including environment,experts and government;And designs the realization idea of the structure of the leading product value oriented ＂Two-type Society＂.