摘要
老字号传统品牌正面临着当前市场和未来市场的抉择与挑战:"80后"、"90后""新消费人群"以及未来消费人群正在离老字号传统品牌而远去。老字号传统品牌如何应对抉择与挑战,实现传统品牌的传承与救赎?老字号传统品牌必须主动地研究市场,清醒认识市场,营销未来。实施文化营销、科技营销、时尚营销、电子商务营销策略和传统文化与国际元素的融合策略。让我们的"老字号"传统品牌,生于历史,活在当下,传承未来!
Time-honored brands are facing a special challenge in present and further market. 80＂s,90＇s and younger consumers have been getting away from the Classic Brands. How to better manage these business challenges and inherit the traditional brand culture？ Time-honored brands must carry out market research and look forward to the future, implement the cultural marketing strategy, technological marketing strategy, fashion marketing strategy and marketing strategy in Ebusiness. In addition, Classic enterprises need to integrate international Elements into traditional brand culture to adapt to the changing market demand. We wish our time-honored brand will be carried forward and developed in the future.
出处
《未来与发展》
2011年第10期94-96,93,共4页
Future and Development
