新形势下高校招生宣传的策略

Propaganda Strategies for Enrolling New Student into Colleges under New Situation

随着我国教育改革的迅速推进,高等教育学校招生规模逐步扩大。高校之间的生源竞争日趋激烈。目前,各高校在招生宣传中所选择的方法大致相同。要给考生及家长留下深刻印象,应在招生宣传上合理使用经费、稳定宣传队伍、注重考生心理、讲究宣传艺术、保持长效机制、加强网站建设等方面,提高宣传效果,以争取更多优质生源。

Along with rapid reform in education in China,enrolling scale is increasingly gaping in colleges.Competition for new steduents is more and more fierce.Currently,the propaganda means in most colleges are the same.In order to impress candidate students and their parents,this papers suggests to make reasonble use of funds,to stabilize propaganda team,to focus on candidates＇ psychology,to stress propaganda art,to keep long-term mechanism,to bolster up website construction etc.