红色旅游与大学生思想政治教育互动模式研究

Research on the mutual model of red tourism and ideological and political education of college students

红色旅游是一种学习革命历史知识、接受革命传统教育和振奋精神、放松身心、增加阅历的旅游活动,是对大学生进行思想政治教育的有效途径,它促进了传统思想政治教育观念的改变、内容的丰富、方法的创新。而引进大学生思想政治教育有利于提升红色文化内涵、开发红色旅游专项产品和推动红色旅游市场营销。两者通过政府主导、基地合作、活动交流、课堂教学等实现良性互动。

Red tourism is one way of tourisms by which we can not only learn revolutionary history knowledge and accept education of revolutionary traditions but also revivify and relax and gain experiences. Moreover, it is an effective way of ideological and political education of the college students. It can promote the change of educational concepts, the richness of contents, and the innovation of methods. Correspondingly, the ideological and political education of college students will contribute to the connotation of red cultures, the development of red tourism, and the promotion of special products in red tourism markets. Both will form a positive interaction by ways of government leading and base corporation, active communication and classroom teaching.