农村移动信息服务供给特征聚类分析

Cluster Analysis of the Characters of the Mobile Information Services Supply

基于问卷调查数据的因子得分,依据企业对农村移动信息服务市场的供给特征,通过K-Means聚类法对不同企业类型做聚类分析。考察不同类型企业的供给行为特征、供给意愿特征、供给意愿和营运能力的组合特征,根据研究结果,为改善企业对农村移动信息服务市场的供给现状提出针对性的政策建议。

In the light of the supply characteristics of enterprises in the mobile information services market of rural areas based on questionnaire data,this paper makes clustering analysis for different enterprises using the K-Means clustering method.The paper investigates into the behavioral characteristics,supply-will characteristics and the assemblage characteristics of operational capacity and supply-will in different enterprises,and provides a scientific basis for framing a well-directed policy that may promote the supply of the mobile information services in rural areas.