报网互动:传统报业谋求发展的必由之路

Interaction between Newspapers and Networks:The Inevitable Path for the Further Development of Traditional News Industry

数字时代的新媒体发展对传统媒体的生存和发展提出了更大的挑战。如何突围,取得新优势,获得新发展是传统报业急需解决的课题。加强报网互动,进行优势嫁接,实现互融发展,是助推传统媒体"突围"的强大引擎,也是传统媒体谋求发展的必由之路。

The development of new media proposes new challenge for the survival and development of traditional media.It is urgent to find out how to survive and gain new advantages and development of traditional media.We believe that newspapers and networks should be interactive and interlocked,so as to realize the further development of traditional media.