摘要
随着社会的老年化,银发旅游市场已成为一个具有极大潜力的市场,其开发具有重要的社会意义。文章采用2010年10月武汉市4所高校调查的数据,逐一对高校离退休教职工人口学特征(性别、年龄、月收入和文化程度)、行为决策(旅游动机、信息来源、出游喜好、旅游方式、旅游消费、出游障碍等)进行了分析,从而得出高校离退休教职工群体出游行为的一般规律。
As an aging population,the senior tourists market is a kind of market with vast potentials,its development is of very important social value. With the study data of tourist market of Wuhan four colleges in October,2010,the paper analyzes the demogaphic characters （sex,age,monthly income and educational background）and taveling decision-making （travel aim,source of information,travel preference, travel mode, travel expend and travel obstacles etc.）of college retired staff and sums up the general regulations of their traveling behavior accordingly.
出处
《价值工程》
2011年第31期156-157,共2页
Value Engineering
