摘要
Web 2.0-based online communities and social networking platforms in particular enable users to create their own content, share this content with anyone they invite and organize connections with existing or new online contacts. The underlying processes are self-directed and represent a valuable source for creativity and innovation---especially outside firms＇ boundaries. The basis for the authors＇ research in progress is a framework which focuses on the relations between intrinsic motivation, creativity and Web 2.0-based online communities or social networking platforms. First results of the authors＇ exploratory empirical investigation of a specific social networking platform suggest that the authors＇ two propositions are valid.
