出版企业动态能力理论研究

On the Theory of Dynamic Capabilities of Publishing Enterprises

已有出版企业竞争优势理论主要分为"资源观"和"核心能力观",它们存在一个共同的潜在假设前提,即环境是静态的。在动态竞争条件下,试图让现有竞争优势持续下去是很难的。出版企业动态能力适应了技术、市场需求所引发的企业经营环境的快速变化,从而使能力的培养和更新成为一个不断的连续动态过程,这对于企业建立持续的竞争优势是有积极意义的。

The theories of publishing enterprises＇ competitive advantages include resource theories and core competencies theories,those two kinds of theories have the same hypothesis premise,that is,surroundings are immobile.It is difficult to continue existing competitive advantages under the condition of dynamic competition.But dynamic capabilities can adopt the fast changing environment because of technology and market needs,so the development and renovate of capabilities can be continuous dynamic process,which has positive significance for enterprises building sustained competitive advantage.