基于AHP的旅行社产品设计研究

Research on the Travel Agency Product Design based On AHP

将层次分析法运用到旅行社产品设计中,通过判断旅行社产品的构成要素在游客选择中的重要性,可辅助旅行社进行决策,作为旅游学科方法研究的一种新尝试,探讨了旅行产品的设计研究。

This paper presents an analytic hierarchy process applied to design products of travel agencies; and assits the travel agencies to make decision by judging the importance of the products＇elements in tourists＇ selection. And it is a new attempt on methodology for tourism science.