摘要
随着中国经济环境和投资环境的日渐成熟,中国各企业的发展对复合型英语人才和专业人才的英语水平提出了更高的要求,高职院校商务英语专业为涉外企业培养了大量业务员。那么,如何深化商务英语专业人才培养模式改革,培养适应社会需要的商务英语人才,提高学生的综合运用能力,满足社会需求,是高职院校商务英语教师面临的现实问题。因此,要构建合理的高职院校商务英语专业人才培养模式,就必须探讨合理的学科定位。
With the increasing maturity of Chinese economic environment and investment environment,China's enterprises set higher demands for the English talents.Higher vocational colleges cultivate lots of salesman for foreign enterprises.So,how to deeply reform Business English major's talent cultivating type and cultivate the business English talents with social demands is an actual problem we are facing with.Therefore,establishing reasonable talent training type and explore reasonable subject positioning should be conducted at the same time.
出处
《邢台职业技术学院学报》
2011年第4期1-2,10,共3页
Journal of Xingtai Polytechnic College
关键词
商务英语
培养模式
目标定位
Business English
cultivating type
target location