摘要
通过在高校图书馆公共关系发展中引入关系经济的概念,针对高校图书馆发展的三大特点以及高校图书馆公共关系开展的现状的分析,指出了可以运用关系经济发展图书馆公共关系这一思路,并提出今后高校图书馆公共关系发展的新构想以及发展重点。
By introducing the concept of economic relations in the development of public relations for the university library,according to three characteristics of University library public relations' development and the analysis of the status of public relations,this paper points out that the economic relations can be used to develop the library public relations,and puts forward the new ideas of public relations for the university library and the key points of development in the future.
出处
《山西广播电视大学学报》
2011年第6期105-106,共2页
Journal of Shanxi Radio & TV University
关键词
图书馆
高校
关系经济
公共关系
library
colleges and universities
economic relations
public relations