摘要
网络新闻标题是决定受众是否索取深层新闻信息的第一选择关口。然而,要把网络新闻标题从英语翻译成汉语,激发读者深层阅读的欲望,并非易事。结合网络新闻标题英汉译实例,根据从传播学角度分析网络新闻标题英译汉中译者再创造的理据,译者可以通过得体的增删、工巧的措辞和灵活的修辞对标题进行再创造,以期汉语标题能起到揭示主题和吸引阅读的作用。
Net news headline is the first, and perhaps the only, impression made on website visitors. Without re - creation, the Chinese translation of an English net news headline may fail to lure its prospective readers into the body text. Combined with some typical examples, this paper probes into the reasons for re - creation in net news headlines translation from the perspective of the Communication Theory, and proposes three ways to be re - creative in producing compelling net news headlines ： proper addition and deletion ; appropriate wording; skillful use of rhe-torical devices.
出处
《湖南工业大学学报（社会科学版）》
2011年第5期120-124,共5页
Journal of Hunan University of Technology(Social Science Edition)
关键词
网络新闻标题
英译汉
再创造
network, news headline
English translation Chinese
re - creation
