环鄱阳湖区旅游系统定位研究

The Study on Tourism Systematic Positioning of Poyang Lake Area

本文首先指出现代市场营销学中所描述的定位是一个多维的过程,包括产品定位、市场定位、形象定位、功能定位等,已经形成了一个有机的整体,应该用全面的、系统的观点来指导定位,并给出了系统定位的概念。然后在对环鄱阳湖旅游营销环境认真分析的基础上,提出了环鄱阳湖区旅游的形象定位、市场定位、产品定位、功能定位。

In the article,the author first point out that the positioning that modern marketing describes is a multi-dimensional course,including positioning of products,market,image,function,which comes into one.we should guide positioning in whole and systematic views,then the systematic positioning method is put forward.On the basis of analysis to the marketing environment of Poyang Lake area,the author has given the positioning of image,market,products,function.