摘要
以我国健康产业的营销模式为研究对象,通过分析当前健康产业内企业的营销模式及其局限性,论述了健康产业营销模式创新的紧迫性和必要性。从一般创新思路出发,结合产业自身资源状况提出营销模式创新的总体思路和创新模式。
This article takes health industry marketing mode as the research object,by analyzing current marketing mode of health industry and its limitations,and discusses the necessary and urgency of innovation to the health industry. Combined with the resources of its industry, following a clue of general innovation, the author puts forward an overall innovative marketing mode.
出处
《科技与管理》
2011年第5期97-101,共5页
Science-Technology and Management
关键词
健康产业
营销模式
顾客导向
经营环境
创新
health industry
marketing mode
customer orientation
business environment
innovation
