转型期古镇发展定位分析及对策研究——以重庆走马古镇为例

Discussion on orientation and counter measures of old town in period of transition: a case study of Zouma Old Town

鉴于古镇以其不可再生的景观资源、重要的文化和历史价值,让人们心驰神往,而古镇旅游与乡村旅游有着密切的关联性。通过对走马古镇实地考察,采取SWOT法分析其发展旅游业的优势、劣势、机遇、威胁,提出新时期发展古镇旅游的对策建议。

The landscape with its non-renewable resources and its cultural and historical value fascinated people.Old town tourism and rural tourism has close correlation.On the base of field trips of Zouma Old Town,this paper analyzes its development of tourism by SWOT method： Strengths,Weaknesses,Opportunities and Threats,and proposed suggestions for its tourism development in new period.