江苏沿海地区体育旅游资源分析及开发策略

Coastal Sports Tourism Development in Jiangsu Province:Analysis and Strategies

江苏沿海地区体育旅游资源丰富,人文历史沉淀丰厚,以国家级港口为主的都市体育旅游资源、以国家级自然保护区为主的休闲体育旅游资源、以名山森林为主的探险体育旅游资源、以现代化体育设施为主的健身观摩体育旅游资源,均亟待开发和利用。通过重点发展港口旅游、绿色旅游等休闲体育项目,创新营销手段,规范体育旅游市场,推出专项体育旅游产品,培养专业体育旅游人才等手段,既可以在加强资源和环境保护的同时,拉动沿海经济发展,又能够实现江苏沿海体育旅游产业的可持续发展。

Jiangsu coastal area has a long histiry and is rich in such sports tourism resources as urban sports tourism in main port cities,leisure sports tourism based on the national nature reserves,adventure sports tourism in great mountains and forests,and modern fitness-based sports tourism with advanced facilities,which deserve further utilization and development.Great importance should be attached to the development of leisure sports programs including port and green tourism with innovative marketing.Regulation of tourism market,introduction of special sports tourism products and tourism personnel training are beneficial to the resources and environmental protection,stimulating the economy of coastal area and sustainable development of tourism industry in Jangsu province.