电力市场营销管理新途径探微

Exploration of New Ways to Electric Power Marketing Management

电力营销是供电企业的核心任务。目前供电企业电力营销管理模式较为单一,管理机制缺乏创新,市场化水平、营销管理水平及核心竞争力与国内一些先进企业相比有相当大的差距,因此,坚持以市场需求为导向,建立现代营销管理体制,把市场营销观念引入电力企业,才能不断满足人们日益增长的生活用电和社会生产用电的需求,促进社会经济的发展。

Electric power marketing is the core task of power supply enterprise.At present,the power marketing management mode of power supply enterprise is single relatively,lacking of innovation in management mechanism,existing a sizable gap in marketization level,marketing management level and the core competence compared with the domestic some advanced enterprises.Therefore,adhering to the market demands as the guidance,the establishment of a modern marketing management system,introducing the marketing idea into electric power enterprises,the increasing living power and social production electricity demands are met constantly,promoting the development of social economy.