试论“跨媒体”内容创作的策略

Full Implementation of Strategies in Cross-media Content Creation

在比较中外对"跨媒体"理解差异的基础上,论述Hayes对"跨媒体"四个阶段的理解,及其对中国"跨媒体"未来发展方向的启示,提出"跨媒体"内容创作的一些思考。对于国内同行来说,如果能学习国外对于Crossmedia的理解以及操作,对于新媒体时代中国传统媒体和新媒体之间密切互动、促进双方的资源整合与共享、充分发挥新媒体的特性,具有重要的借鉴意义。

The differences of understanding in cross-media between China and abroad were compared and Hayes＇s views of four stages in cross-media were discussed. Some strategies in cross-media content creation were proposed to provide enlightenment for the development of cross-media in China. This is important to the close interaction between traditional media and new media and it can promote their sharing of resources.