摘要
正在为明年台湾大选努力造势的民进党主席蔡英文，最近颇受媒体和大众的关注。这不仅仅因为她近来在公开场合一改往日风格，开始穿粉色打造女人味，更因为不久前一场特殊的造势活动，让她成为了时下的热门话题。
Tsai lng-wen, the current chairperson of the Democratic Progressive Party of Taiwan, is attracting the eyes of media and the public in her presidential election campaign recently. She not only began to wear pink but also hired perfumers to design an exclusive perfume for her to use at the campaign activities, in a bid to impress the public and win more votes. This is not the first time perfume is used for marketing purposes. A musical named Whale also used various natural flavors such as sea, fire, storm, etc. during the show, bringing the audience into the real scenes. The idea is supported by Demeter Fragrance Library (DFL), a distributor of US perfume brand Demeter and some other perfume brands in China, which is proficient in scent marketing. Demeter has developed various scents imitating the real smells in daily life and the nature. Apart from providing consumers with multiple products packages and experience of sense, DFL also delivers fragrance marketing for enterprises. With some flavors adding into brands or products, companies may enjoy a larger chance of success in market competitions nowadays.
