基于3G技术移动网络的旅游目的地营销

Tourist Destination Marketing Based on 3G Technology Mobile Networks

3G网络手机能够处理图像、音乐、视频等多种媒体信息,具有速度快、选择个性化、网络覆盖广、业务丰富等特点.基于3G移动电子商务条件已经基本具备,旅游目的地开展3G移动电子商务具有技术支持条件.在分析3G技术移动网络信息适合旅游目的地营销的基础上,给出了基于3G技术移动网络的旅游目的地的营销建议,为旅游目的地管理部门及旅游企业提供实践参考.

3G network mobile phone can handle images, music, video streaming and other media information, with characteristics of a faster speed, more personalized choices, broader network coverage, and more businesses provided. E-commerce environment based on 3G mobile has become more mature. To carry out 3G mobile-based e-commerce is very urgent for tourism destinations. This article analyzed the functions that 3G mobile network information technologies brought to tourism destinations, and raised suggestions to marketing proposals for tourism destinations using 3G technology mobile networks, which provide practical references for tourism management department and tourism enterprises.