陕西唐十八陵文化旅游产业发展研究

RESEARCH ON THE DEVELOPING OF CULTURE AND TOURISM OF EIGHTEEN TOMBS OF TANG DYNASTY IN SHAANXI PROVINCE

陕西关中唐十八陵,在中国古代帝王陵墓营建史上有着极其重要的地位,不仅在历史、文学、美术、政治、军事、经济等方面有着很高的研究价值,而且具有极高的旅游文化产业开发价值。目前陕西的个别县域只对部分帝王陵墓进行了开发,割裂了唐陵文化的整体性。本文通过对唐十八陵的分布地域、文化资源特征的论述,分析了其产品知识性强、市场结构不均衡等内容,指出了唐十八陵文化旅游产业在发展中存在着产品结构比较单一,不能满足游客的需求;营销模式滞后,游客回头率低;产业化程度低,没有形成规模效应等系列问题;针对存在的问题,提出了唐十八陵旅游文化产业发展的具体途径。

Eighteen tombs of Tang Dynasty in Guanzhong plain are listed as China＇s essential historical relic,which are of great importance in the building history of ancient emperors＇ tombs.They are of great research value not only in history,literature,art,politics,military affairs and economics,but also of high value in tourism industry development.Emperors＇ tombs of Tang Dynasty are scattered in Pucheng county,in the east of Shaanxi province,Fuping county,Sanyuan county,Jingyang county,Liquan county and Qianxian county,in the west of Shaanxi province altogether six counties,they stretch from the east to the west over 150 kilometers,which are often named by people as ＂Weibei eighteen tombs of Tang Dynasty＂ or ＂Guanzhong eighteen tombs of Tang Dynasty＂.At present,in Shaanxi province the touring region about emperors＇ tombs has established mainly including Qian tombs and Zhao tombs,but other tombs are not fully developed,which makes tourists fail to know the Tang culture well.Therefore,to integrate the tourism resources of eighteen tombs of Tang Dynasty and to well develop them will not only benefit the development of culture and tourism of the six counties in Guanzhong plain,but importantly,it will well inherit the culture in prosperous Tang Dynasty.This paper combines historical culture with economic development,developing tourism and culture industry on the basis of historical and cultural resources of eighteen tombs of Tang Dynasty and discussed the geographical distribution and cultural resources of Eighteen tombs of Tang Dynasty,analyzed its intellectual value,unbalanced market structure and has pointed out series of problems existed in the developing of tourism and cultural industry of Eighteen tombs of Tang Dynasty.In consideration to the existed problems,the paper has proposed that the developing of eighteen tombs of Tang Dynasty should follow long-term interest principle,find a balance between protected developing and exploit,combine developing law of industry with that of culture.In the end,the paper has proposed some specific ways in cultural industry of eighteen tombs of Tang Dynasty.