创业型大学建设理念的宣传策略与措施——以浙江农林大学为例

Publicity Strategies and Measures for Entrepreneurial University Construction Concept:A Case Study of Zhejiang A&F University

自上世纪80年代以来,一种新的大学发展模式——创业型大学日渐崛起。浙江农林大学结合自身特色和发展需要,提出了建设生态性创业型大学的战略目标。任何一种新的建设理念首先都需要进行有效的宣传。没有真正的思想认同,就不会有有效的行为支持。在宣传策略上须把握:紧扣创业型理念,贯穿生态性特色;内宣与外宣并举,形式与内容并重;以理论宣传促进意识形成,以事例宣传引导创业风尚;掌握舆情动态,做好思想导航。在具体宣传措施上可以从内宣与外宣两方面着手。

Since the 1980s, a new kind of university development mode： entrepreneurial university rising. Zhejiang A＆F university, combined with their own features and development needs, sets a strategic goal of building an enterpreneurial university. For any new construction idea, it＇s necessary to have some effective publicity strategies which are suggested as following： persistently approaching to entrepreneurial target, embodying the ecological characteristics, paying attention to both form and content, promoting the awareness through theoretical publicity, making good use of some cases to form the pinoneering spirit, being well aware of the public opinions and successfully leading the students in term of ideology.