当代大学生对主流意识形态宣传与教育认同状况研究——基于离散选择模型的实证分析

On Identification of Contemporary University Students with the Propaganda and Education of Mainstream Ideology——An Empirical Study Based on Discrete Sampling

本文针对当前大学生对主流意识形态的宣传与教育的认同现状,采用离散选择模型(probit)方法进行实证分析,结果显示,主旋律影视节目吸引力的提升、高校思想政治理论课教学效果的增强、高校中相关人员对主流意识形态宣传与教育的重视程度等,都会显著地影响大学生的认同。通过构建中国特色社会主义理论体系的逻辑性和方法论,加强对主流意识形态理论发展规律的研究,增强理论的可信度,达到对主流意识形态宣传与教育认同的目的。

The paper reports an empirical study of contemporary university students＇ identification with the propaganda and education of mainstream ideology, using the discrete sampling model. The results show that a rise in the attraction of mainstream movies and TV programs, improvement on the teaching effect of ideological and political courses, and the emphasis relevant personnel place on propaganda and education of mainstream ideology all significantly influence the students＇ identification. The authors hold that construction of the logic and methodology of the theoretical system of socialism characteristic of the Chinese style, reinforcement of researches on the development regulations of mainstream ideological theories, and raised credibility of the theories may help meet the objective of having university students to identify with the propaganda and education of mainstream ideology.