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B2C网上商店服务质量与顾客忠诚

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摘要 本文围绕B2C网上商店的服务质量,建构反映网络商店服务质量与顾客满意度及忠诚度关系的理论模型,通过问卷及数据分析来验证理论假设,综合运用数理统计方法展开普遍意义上的定量分析。
作者 崔冀娜
出处 《合作经济与科技》 2011年第21期80-81,共2页 Co-Operative Economy & Science
基金 青海大学财经学院2010年科研基金项目(项目编号:2010-CYK-002)中期研究成果
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