闽台果品贸易直购直销模式的运作探讨

Study on the Operation of the Direct Sale and Purchase Mode of Fruit Trade between Fujian and Taiwan

建立新型"产""运""销"一体化的果品供应链模式和流通体系,提高果品在生产环节、流通环节和消费环节中的整体运行效率,实现台湾水果在大陆市场运销过程中的短周期、低消耗、高效益的无缝链接,是推进闽台产业深度对接合作的关键。该文通过对直购直销概念的界定和原则,提出构建台湾果品直购直销体系的设想,并从立法、海关、商检、交通、物流、金融、电子商务等角度给出对策和建议,探讨构建闽台果品直购直销体系为两岸贸易往来和果品运销服务。

The key issues in promoting the in-depth cooperation between Fujian and Taiwan industries lie in establishing new types of supply chain mode and circulation system of fruit with the ＂production＂ ＂distribution＂ and ＂sell＂ integrated,improving the overall operating efficiency of the fruit production,circulation and consumption,achieving the seamless connection of Taiwan fruit and the mainland market in a short period,low consumption and high efficiency way.Based on the definition of the concept and principle of direct marketing,the paper presented some ideas of constructing the direct sale and purchase system of Taiwan fruit.The measures and suggestions were provided in terms of legislation,customs,inspection and transportation and logistics,finance,e-business and so on.Our results will offer beneficial instructions and services for the direct sale and purchase system of Taiwan fruit and the trade between the Taiwan Strait.