企业目标的实现:从需求的视角

Realization of Enterprises' Goals:From the Perspective of Demand

如何实现企业目标可以从多个角度考虑。文章从城镇各收入阶层居民的需求支出情况入手,借助ELES模型计算出各种商品和服务需求的弹性,从而得到各商品和服务的特征,并在不同收入层次居民间进行横向比较。通过分析得知以城镇居民为目标市场的企业面临的需求状况,并提出相应的政策建议。

It can be considered from various angles about how to achieve business goals. The article analyzed from the needs of urban residents of all income groups, and calculated a variety of elasticity of the demand for goods and services with ELES model, further compared between residents of different income levels, and consequently got the characteristics of the goods and services. Through this analysis, the article got the demand conditions which the enterprises are facing. At last the paper made appropriate policy recommendations.