浅议基于银行视角的联名卡运作

The Operation of Joint Card from the Perspective of Banks

联名卡以企业、银行、持卡人"三方皆利"的特殊利益机制,创造了"三边共赢"的良好市场效应。本文立足银行视角,就银行参与联名卡运作所能获得的主要收益从四个方面进行了初步的分析和研究。

Joint card has created a favorable ＂three sides win＂ market effect through its unique ＂trilateral win＂ profit-making system among enterprises, banks and holders. The paper conducts primary analysis and research of bank＇s main profit in participating in the operation of joint card from four aspects in the view of banks.