芜湖市体育旅游业发展的SWOT分析

SWOT Analysis for Sports Tourism Development of Wuhu City

运用文献资料法、逻辑分析法等,对芜湖体育旅游业发展的内部优势和劣势、外部机遇与挑战进行系统分析,其目的是为未来芜湖体育旅游业发展提供一些可行性发展对策.研究结果表明,在《皖江城市带产业转移示范区规划》等利好政策下,芜湖市凭借其得天独厚的自然环境资源、品牌优势以及地方和中央政府必要政策的支持等,可打造一系列体育旅游项目,其体育旅游业有着巨大的发展前景.

With the quick development of china economy and tourism,sports tourism becomes a new growth point of economy,as a new industry.Based on the SWOT analysis,the internal advantage and disadvantage,the external opportunity and challenge have been analyzed in this paper by the data,observation,logic analysis and interview.The aim is to offer a few commonplace remarks so that others may come up with valuable opinions for the feasibility of Wuhu sports tourism development.The results show that a series of sports tourism project can be founded in Wuhu,as the excellent environment and brand of Wuhu and good policy of local and central government,such as ＂layout of demonstration zone for city industry transfer in Wanjiang zone ＂.As a result,Wuhu has great potential for sports tourism development.