摘要
利用营销管理理论中的分销渠道原理对物流金融服务分销渠道问题进行系统研究,把握物流金融服务分销渠道的内涵、功能,分析物流金融服务分销方法,考察物流金融服务分销的传统渠道和基于现代信息技术的新兴渠道方法,以方便客户在合适的时间、合适的地点方便地购买使用物流金融产品。
The paper studies the distribution channels of logistics financial services systematically using the distribution channel principle in the theory of marketing management,outlines the connotation and function of the distribution channel of logistics financial services,,analyzes the distribution methods of logistics financial services and investigates the traditional as well as the modern IT based channeling methods.
出处
《物流技术》
2011年第10期28-31,共4页
Logistics Technology
关键词
物流
物流金融
分销渠道
服务营销
logistics
logistics finance
distribution channel
service marketing
