乡村旅游的社区参与、居民旅游影响感知与社区归属感的关系研究——以浙江安吉乡村旅游地为例

Study on the Relationship between the Community Participation of Rural Tourism,Residents' Perceived Tourism Impact and Sense of Community Involvement——A Case Study of Anji Rural Tourism Destination,Zhejiang Province

文章通过分析国内外相关文献,运用结构方程模型(SEM)方法,构建乡村旅游的社区参与、居民旅游影响感知与社区归属感的结构方程模型,对社区参与、居民旅游影响感知与社区归属感的关系进行探讨。以浙江安吉为例,采用Amos7.0软件对模型进行参数估计和假设检验,结果表明:社区参与对旅游感知、社区归属感均具有显著的正向影响,其路径系数在0.173～0.606之间,t值介于2.042～9.954,显著性概率P小于0.001或0.05,模型所建立的因果关系与研究假设相符合,模型可以接受。同时提出乡村旅游发展的相关建议,有利于乡村旅游可持续发展。

By analyzing the relevant literature both at home and abroad,the paper constructs structural equation model to explore the relationship between the community participation of rural tourism,residents＇ perceived tourism impact and sense of community involvement.Taking Anji in Zhejiang Province as an example,the paper conducts parameter estimation and hypothetic testing by adopting AMOS7.0 software.The results indicate that community participation has significantly positive impact on tourism perception and sense of community involvement.Its path coefficient is between 0.173-0.606 and t-values range from 2.042 to 9.954,with significance probability P less than 0.001or 0.05.The causal relationship eatablished by the model is consistent with study hypostheses.The model can be acceptable.Meanwhile,relevant suggestions about the development of rural tourism are put forward to facilitate sustained development of rural tourism.