我国期刊运营模式现状及创新分析

Analysis of the Traditional and Current Business Model of Journal in China

探讨期刊的经营模式、盈利模式以及经营运作方式,旨在为期刊特别是科技学术期刊的经营者提供借鉴。在传统的经营模式还没有淡出人们视野的时候,新的盈利模式又层出不穷。随着科技进步、高度市场经济化以及新闻报刊出版业的体制改革,给广大期刊经营者既带来机遇又带来挑战。结合自身实际情况,找准生存与发展新的切入点,是当前办刊人必须思考的重要议题。

The discussion of the business model,profitability and operation model of journals is designed to provide reference for journal,especially academic journal operators.New profit models are emerging while traditional business models are still in the view.With technology development,a highly market-oriented economy and the structural reform in press and publishing industry,most of the journal operators have to face both opportunities and challenges.Given their own actual situation,identifying a new starting point for survival and development is an inevitable issue of great significance