成本控制从源头做起——重视项目前期定位策划的成本研究

Cost Control Should Start from the Beginning: Paying Attention to Cost Study on Pre-project Location Planning

房地产前期定位策划作为房地产策划的核心内容之一,在理论和实践中都得到了一定的发展。目前,随着房地产市场从扩张型向精细型转变过程中,对成本控制的作用越来越明显,本文在理论研究的基础上,对重视项目前期定位策划的成本进行了研究。

Location planning of real estate in the earlier stage as one of the core contents of a real estate planning has developed in both theory and practice.At present,along with the change of the real estate market from extensive to intensive,its role in cost control is more and more apparent.Based on theoretical research,this paper studies about paying attention to the cost of pre-project location planning. 更多还原