北京地区消费者对葡萄酒等级和原产地制度的认知

Cognitive Analysis of Beijing Consumers About Wine Ranking and Appellation Systems

葡萄酒的等级和原产地制度是反映葡萄酒质量的产区特色的重要指标,已经得到世界葡萄酒主产国政府、葡萄酒市场和消费者的认可。近10年来,我国葡萄酒产业得到了快速发展,但是,除了建立了国家标准,其他体系和制度有待建立。本文以北京地区葡萄酒消费者为对象,采用随机问卷调查方法,对目前消费者对葡萄酒等级和原产地制度的认知度进行了调查。调查数据显示,北京地区葡萄酒消费者具有明显的群体特征,目前大多数仍缺乏基本的葡萄酒消费常识。虽然消费者不是很了解葡萄酒的等级和原产地制度,但是该制度仍然获得了大部分消费者的认可。根据分析,文章还提出需要建立中国的葡萄酒等级和原产地制度的要求。

ABSTRACT Wine ranking and appellation system are important criteria in reflection of regional characteristics of product quality, and they are well accepted by the governments, markets and consumers. China has just started its own wine industry, and has experienced the first 10 years of high growth. Regulation system still needs to be established. This paper is based on a random questionnaire survey from Beijing wine consumers. Data analysis suggested that although wine consumers share the common characteristics of lacking the basic knowledge of wine, most of them embraced the concepts of ranking and appellation with open arms. This paper also raises the question of establishing China＇s wine ranking and appellation system.