大规模定制模式下基于顾客需求的物流服务商选择研究

Mode of mass customization based on customer requirements Selection of logistics service providers

以大规模定制(MC)为背景,根据企业顾客的服务需求,提出了一个基于质量功能展开(Quality Function Deployment,QFD)和TOPSIS(综合距离评价)算法相结合选择物流服务商的新方法。首先依据QFD的方法,对基于顾客需求的物流服务商进行了详细分析,然后运用TOPSIS算法,综合考虑几项指标,从候选物流供应商中选择满足顾客需求的"理想物流服务商"。最后,通过举例验证思路的科学性和合理性。

Mass customization（MC） as the background,according to the enterprise customer demand for services,is proposed based on QFD（Quality Function Deployment,QFD）and TOPSIS（integrated from the evaluation） algorithm combined choice logistics service providers new ways to.The first method based on QFD,customer needs-based logistics service provider for a detailed analysis and the use of TOPSIS algorithm,considering the number of indicators,from the candidate selected logistics providers to meet customer demand,＂the ideal logistics service providers.＂Finally,by example,validation of scientific thinking and rationality.