物流企业品牌竞争力提升路径研究

Logistics companies to enhance the competitiveness of the path of the brand

现代物流业在国民经济建设发展中日益展现出重要的作用。作为具有典型服务型企业特征的物流企业,必须重视其品牌竞争力的提升,通过品牌竞争力获得竞争优势,促进物流企业成长,促进现代物流业的快速发展。

The modern logistics industry in national economic construction and development in an increasingly important role in show.As a service-oriented enterprise with the characteristics of a typical logistics company,we must attach importance to enhance the competitiveness of its brands through brand competitiveness to gain a competitive advantage,logistics enterprises to promote growth,promote the rapid development of modern logistics industry.