经济型饭店顾客价值的内涵和构成体系研究

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摘要本文在论述顾客价值相关理论的基础上,结合经济型饭店自身的特点,分析了经济型饭店顾客价值的内涵,对经济型饭店和其它类型饭店,尤其是提供完全服务的饭店顾客价值的内涵和属性进行了比较,并研究了经济型饭店顾客价值的构成体系,以期为其有针对性地制定顾客价值改进和提升策略提供理论依据与借鉴。

作者赵雅萍吴丰林

机构地区中国社会科学院研究生院中国旅游研究院

出处《商场现代化》 2011年第22期41-42,共2页

关键词经济型饭店顾客价值内涵构成维度

参考文献9

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商场现代化

2011年第22期

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