摘要
企业徽标可视作"世界通用语言",不存在任何交流障碍。随着市场经济的发展,逐渐受到社会的重视。企业徽标的要素包括形象、特征、色彩等,其造型、特点及色彩能引发观者的共鸣,才是成功的徽标。
Corporate logo can be regarded as world language without any language barriers.With the development of market economy,it gains increasing attention.The elements of corporate logo include images,features,colors,etc.The shape,characteristics and colors of successful logo can achieve recognition among viewers.
出处
《设计艺术研究》
2011年第4期67-71,共5页
Design Research
关键词
企业形象
徽标
设计要素
设计要求
Corporate image
logo
Design elements
Design requirements