中国移动港台地区及海外并购历程回顾与成败经验

Review of Hong Kong,Taiwan,and Overseas M&A by China Mobile and Analysis of Success and Failure Experience

首先,以中国移动港台地区及海外并购历程为研究切入点,系统回顾了中国移动港台地区及海外并购的特征;然后,在此基础上,通过实证案例方式总结了中国移动港台地区及海外并购的成败经验;最后,结合中国移动的港台地区及海外并购目标需求,得出当前中国移动港台地区及海外并购应适当调整,采取循序渐进、小步快跑的市场策略。

In this paper, the research was conducted from the process of Hong Kong, Taiwan, and overseas M＆A by China Mobile. On the basis of reviewing the characteristics of overseas M＆A by China Mobile systematically, this paper summarizes the success and failure experience of overseas M＆A through empirical analysis. Combined with the aim of Hong Kong, Taiwan, and overseas M＆A by China Mobile, this paper proposes that China Mobile should adjust the overseas marketing strategies, adopting steady and rapid development step by step.