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新创企业的集成整合商业模式创新研究——以LH公司为例

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摘要 本文以LH公司为例,分析研究了新创企业的集成整合商业模式创新问题。通过对LH公司的战略调整和规划,建立了新的集成整合商业模式思路,为新创型企业在激烈竞争的市场环境下生存发展提供了新的发展思路。同时,以全新的视角提出了新创企业在动态环境下构建竞争优势的商业模式,为理论发展和研究提供了新的研究视角。
作者 叶红 丁晓
出处 《商场现代化》 2011年第6期62-64,共3页
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