简述沉没成本效应及其研究现状

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摘要沉没成本效应是人们在投资时常见的一种非理性行为,本文简述了沉没成本效应的含义、研究现状和理论解释。

作者白雪

机构地区中国医科大学人文社科学院

出处《商场现代化》 2011年第11期54-55,共2页

关键词沉没成本效应研究现状理论解释

参考文献16

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商场现代化

2011年第11期

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