摘要
美国梦工厂出品的《功夫熊猫》2008年一上映即受到全球观众热烈追捧。究其原因，是由于这部影片利用数字电影技术将中国文化与符合这个时代的精神良好地结合起来。这部影片的成功部分原因在于运用精妙绝伦的数字技术将中国文化自然地表现在电影的人物、对白、动作、音乐和场景之中。数字电影技术与中国文化结合起来焕发出夺目光彩，而中国文化在数字电影中具有巨大的艺术价值和市场价值。
The digital film Kung Fu Panda, produced by DreamWorks Animation of Paramount Pictures, has immediately become the hotspot all over the world since it was released in 2008. The essential reason for its bloomlies is that the film integrates Chinese culture with the spirit of the age. More specifically, by using the digital film technology professionally, Chinese culture is embodied in the elements of the film such as characters, dialogues, actions, music and scenes, etc. In a word, digital film technology brings out eye-catching brilliance when it is fused into Chinese Culture; at the same time, Chinese culture presents immeasurable artistic value and market value in the digital films.
关键词
功夫熊猫
中国文化
数字电影技术
艺术价值
市场价值
Kung Fu Panda
Chinese culture
digital film technology
artistic value
market value
