浅析汉字图形化在标志造型设计中的手法

On the Application of Chinese Graphic Characters to Logo Design

汉字作为中华文明的代表性视觉符号,它是世界上目前唯一仍在使用的象形字系,在世界文化之林中显示出其特有的文化魅力与特殊地艺术气质[1]。汉字作为中华文明的代表性视觉符号,运用于标志造型设计中,蕴涵着深厚的中国文化底蕴,并具有鲜明的时代特征和强烈的民族性本文从汉字造型的基本特征及含义出发,阐述了汉字图形化的基本形式,并结合实例分析其应用于标志造型设计中的设计手法。

The representation of Chinese characters as visual symbols of Chinese civilization,is the only using pictographic system in the world of culture in the forest showing its unique cultural charm and special to the artistic temperament.The repr-esentation of Chinese civilization,Chinese characters as visual symbols,used in logo design,embodies the profound Chinese culture,and has distinctive characteristics and a strong national character.This paper expounds the basic form of graphical characters,combined with case analysis applied to design the logo design techniques.