高职院校电子商务项目化实训课程改革实践与探索

The Practice and Exploration of Vocational E-commerce Project-oriented Training Courses Reforming

文章分析了目前高职院校电子商务实训课程教学现状,提出了改革的必要性,通过基于校企合作的真实淘宝商城项目对电子商务实训教学内容进行了项目化的创新设计,阐述了项目化实训课程的实施要点,为高职院校培养企业需要的电子商务应用型人才提供了一定的参考。

This article analyzes the teaching status of current e-commerce vocational training institutions and proposes the necessary for reforming. Based on school-enterprise cooperation through Taobao Mall project on e-commerce, the innovative practice teaching content are designed for the project, and the implementation points of the project-oriented training courses for vocational training institutions are elaborated, which provides vocational some references on educating the application-oriented talents of e-commerce.