基于秩依效用理论的集群内价格战博弈分析

Analysis on the price -war game in the colonv Via rank- deoendent exvected utilitv theorv

根据秩依效用理论,引入情绪函数,建立新的集群内价格战博弈模型,在此模型上分析集群内部价格战竞争中博弈行为,以及价格战导致的集群内资源的不合理利用,尤其是受企业家的情绪偏好影响。因此,在传统的价格战基础上运用了考虑局中人的情绪偏好的秩依期望效用理论,得到的集群内价格战纳什均衡,来解释集群价格战问题。

According to the rank - dependent expected utility theory and by introducing the emotion function, the paper sets the new game model of the price - war in the colony, and analyses the game behavior about the interior price war competition in the colony based on this model as well as the unreasonable use of resource within the colony caused by price war, particularly influenced by entrepreneur mood. So, considering the emotional preference about rank -dependent expected utility on the traditional price -war, this paper ac- quires ＂Nash equilibrium＂ about the price -war in colony, which can explain the price war in colony.