我国体育产业的软实力及提升策略

The Soft Power of Sports Industry and Its Tactics of Promotion

体育产业是体育强国建设的重要组成部分和基本途径。体育产业是向社会提供体育物质产品和体育服务产品的行业。体育产业的软实力,包括体育产业的文化吸引力、体育产业的传播力、体育产业的创新力和体育产业形象。体育产业软实力的提升策略:建设我国体育产业文化以提升体育产业文化吸引力,积极整合各类传播资源以提升体育产业的传播力、积极提升从业人员素质,加大投入和制度建设以提升体育产业的创新力,实施品牌战略,重塑体育产业新形象。

It is an important part and basic path for the sports industry to construct the strong sports country.As a sector,the sports industry provides sports material products and sports servicing products for the society.The soft power of the sports industry are composed of cultural appeal,propagation force,creativity,and attraction of the images.In order to promote the soft power of the sports industry,the tactics as follows： to construct the sports industry culture to promote the appeal;to actively integrate different dissemination resources to improve propagation force;to improve the quality of personnel engaged in sports industry,to increase input in this area,to enhance system construction to improve creativity;to actualize the strategy of brand to remold the new image of the sports industry.